New Identify for Plitron as Noratel Group Unifies Its Global Brand

Seeking to build a unified identity, Norwegian transformer manufacturing conglomerate Noratel Group, has rebranded its Canadian subsidiary Plitron to become Noratel Canada. “A united brand strategy using one brand name is the best way to communicate that Noratel is a global and seamless organization with unmatched engineering, manufacturing, and geographic reach within the power magnetics industry,” the company says. 

“Noratel Canada will continue to elevate its performance and position in the marketplace, continuing to build on the legacy created by Plitron Manufacturing Inc. during the last four decades,” said Steve Nolan, managing director of Noratel Canada. 

“Plitron Manufacturing brings with it a rich heritage of engineering leadership, and customer excellence. Noratel Canada will continue to elevate its high performance, continuing to develop and manufacture efficient toroidal power products. As we unite group companies in North America under the global Noratel brand umbrella, we will enhance our output, and continue to add value to our customers,” added Gregory Malherbe, CEO of Noratel Group. 

Established as Plitron in 1983, the Toronto-based operation specializes in research, design, development and manufacturing of toroidal transformers and toroidal based solutions. Most of its production is dedicated to custom design and manufacturing for OEMs. 

From its headquarters in Hokksund, Noratel Group leads the manufacturing of standard and customized transformers, reactors and wound components from operations and plants located in 13 countries across North America, Asia and Europe, with about 2,000 employees. For more info, see