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Spring 2013

Features & Columns: – Dysprosium-Free Rare Earth Magnets for High Temperature Applications – Simulating the Toyota Prius Electric Motor – Spontaneous Thoughts: Dysprosium 2.0 View Digital Issue

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Nine Ways to Write a Better Sales Letter

Technology Marketing Insights from Ivan Levison Technology marketers often make a serious mistake. They think that the technical people they’re selling to are only interested in specs and facts. That’s why their marketing communications are […]